Free for photographers

5 Website Mistakes
That Are Quietly
Costing You Bookings

Your photography is great. Your website might be the reason clients are choosing someone else. This free checklist shows you exactly where the gaps are and how to close them.

Get the free checklist

Sent straight to your inbox. Read it in ten minutes. Apply it immediately.


No spam. No pitch inside. Just a checklist.
The real problem

Your website might look fine.
That's exactly the problem.

Most photographers we talk to have already looked at their website and thought “it looks fine.” And it probably does. But there’s a difference between a website that looks fine and one that turns visitors into paying clients.
You get traffic. People scroll through the work. Then they leave.
No inquiry. No message. Nothing.
It’s easy to assume the market is slow or the pricing is wrong. Most of the time, the actual problem is the website; not the photography, not the pricing but the way the site is built, written, and structured.
We’ve reviewed hundreds of photographer websites. The same five issues show up every single time. And most photographers don’t know they’re there.
What's inside

Five things to check
on your website today

These are the five most common issues we find on photographer websites. Check each one against your own site. Most photographers have at least three of them.

01

The layout mistake that tells clients to keep looking
Most photography websites are structured in a way that makes sense to the photographer, not to the client. There’s a specific sequence visitors need to move through before they trust you enough to reach out, and most sites skip it entirely.

02

Why your copy is the reason they’re not reaching out
If your homepage talks about you more than it talks to your client, you’ve already lost them. The words on your site are doing either a lot of work or none at all. We show you what to look for.

03

The trust signal most photographers skip entirely
A potential client arriving at your website doesn’t know you. Before they’re ready to reach out, they need something specific to feel confident. One missing element on most photographer websites makes this nearly impossible.

04

What happens after someone fills out your form
Clients in booking mode are usually reaching out to three to five photographers at once. What happens in the 30 minutes after someone submits your contact form determines whether you get the booking or someone else does.

05

The one page that decides whether they book you
There’s one page on almost every photography website that either closes the sale or kills it. It’s usually not the homepage. Most photographers either don’t have it or have it wrong.
Who this is for

You already have
a website that
should be working.

Maybe you built it yourself. Maybe you paid someone to do it. Maybe you’ve been on Squarespace for three years. Either way, it looked good when it launched and the inquiry count never really took off the way it should have.
This checklist is for you. You’ll be able to read through it in ten minutes and know exactly which of these five issues you’re dealing with, and what to do about each one.
  • You're a professional photographer in the US
  • You have a website but inquiries are inconsistent
  • You want to know exactly what's holding it back
  • You'd rather fix a real problem than guess

Download it free.
No pitch inside.

Just a checklist that shows you where your website is losing clients and what to do about it. Ten minutes of reading. Immediately actionable.

No spam. Unsubscribe any time. We build websites for photographers. That’s all we do.