What we build
A custom website built for
how your clients actually
make decisions.
Every project starts here
One question drives
every decision
we make.
What does this specific photographer’s ideal client need to see, feel, and understand before they’re ready to reach out?
That question drives the design. It drives the copy. It drives how the pages are structured and the order the information appears in. By the time we’re done, every section of the site has a purpose; not just a place.
Here’s everything that’s included.
Custom design built around your brand and your client.
We don’t work from templates. Every page is designed from scratch based on what we learned about your brand in the discovery session.
That means the visual direction, the layout, the typography, the spacing, the image treatment; all of it is built to match your identity and calibrated to the expectations of the client you’re trying to attract. A $300 portrait client and a $6,000 wedding client don’t process information the same way. The site accounts for that.
Before any page gets built, you review the design and give feedback. Nothing moves forward until you’ve signed off. The design isn’t a surprise you receive at the end; it’s a decision you make together with us at the beginning.
- Full site design across all pages, desktop and mobile
- Custom layout for each page type
- Brand-matched typography and color system
- Image placement and cropping strategy
- Design review and revision round before build begins
Copy written to sound like you and sell for you.
This is the part most web designers skip. They deliver a beautiful site with placeholder text and leave you to figure out the words on your own. You end up with something that sounds fine but doesn’t feel like you and doesn’t move anyone to reach out.
We write the copy as part of every project, not as an add-on. After the discovery session, we know enough about your clients, your style, and your voice to write copy that sounds natural and converts.
Your homepage headline won’t say “passionate photographer capturing authentic moments.” It will say something specific to the exact client you want; something that makes them feel understood before they’ve read a second line.
- Homepage copy
- About page copy
- All service and offering pages
- Contact page and inquiry form copy
- CTA text across the full site
Your backend connected and tested before we hand it over.
A website that isn’t connected to anything is just an online brochure. The moment a client fills out your contact form, something should happen; automatically, immediately, professionally.
We connect your booking system so clients can check availability or schedule directly from your site. We integrate your CRM so every inquiry gets captured and tracked. We set up your email platform so new leads enter a follow-up sequence without you touching anything.
By the time we launch, your site is a full system. Someone visits at midnight, fills out a form, and gets an automatic response with next steps before morning. You wake up to a warm lead instead of a missed opportunity.
- Booking system integration (HoneyBook, Dubsado, Calendly)
- CRM setup and form connection
- Email platform integration
- Welcome sequence trigger on inquiry
- Full end-to-end test run before launch
Launch day and the 30 days after it.
We don’t hand over the site and disappear. After launch, we stay available for 30 days on the Signature package and 60 days on Studio System. Any technical issues, any adjustments, any questions about how things work; we handle them.
We also do a post-launch walkthrough with you so you know how to update your own content, swap out photos, and make small edits without needing to come back to us for every change.
The handoff is thorough, not rushed. You leave it knowing exactly how the site works and confident you can keep it running.
- Go-live support on launch day
- 30-day support window (Signature)
- 60-day support window (Studio System)
- One complimentary adjustment round
- Video walkthrough of your site management
How we compare
What you get here
vs. everywhere else.
Most photographers have been through at least one of these options before they find us. Here’s the honest difference.
What you need |
Focus Point Studio |
Generic Freelancer |
Template (DIY) |
|---|---|---|---|
Custom design (not a template)
|
✓ Always
|
Varies
|
—
|
Copywriting included
|
✓ Every package
|
— Usually extra
|
— You write it
|
CRM and booking integration
|
✓ Signature + above
|
Varies, often extra
|
—
|
Strategy-driven layout
|
✓ Built into every page
|
— Rarely
|
—
|
Photographer-specific expertise
|
✓ Only photographers
|
Generalist
|
—
|
Typical timeline
|
4 weeks
|
8 to 16 weeks
|
Whenever you finish
|
Starting investment
|
$2,500
|
$2,500 – $8,000+
|
$16 – $49 / month
|
Who this is for
This is the right fit
if your site has been
quiet too long.
You already have a website. It might have been built by someone else or built by you. It looks presentable. But the inquiry count has never matched the quality of your work.
Or you’re starting fresh and want to do it right the first time; built around a strategy, not just a visual preference.
Either way, the site we build will be the last website problem you have for a long time.
We’ll look at your current site and tell you honestly where the gaps are.
Investment
Three packages. Design and copy in every one.
Starter
$2,500
- 4–6 fully custom pages
- Custom design + full mobile optimisation
- Strategic copy: homepage, about, and contact pages
- Basic contact form + gallery layout
- Basic SEO setup: page titles, meta descriptions, heading structure
Signature
$5,000
- Everything in Starter
- Full website: up to 10 pages
- CRM + booking system integration (Calendly, HoneyBook, Tave, Dubsado)
- Email platform connection (Mailchimp, Klaviyo, Flodesk)
- Client proofing gallery with password protection
- Automated follow-up email triggered on inquiry
- Standard SEO foundation: image alt text, XML sitemap, Google Search Console, basic keyword targeting
- Basic analytics setup + monthly performance report template
- 30 days post-launch support + training call
$8,500
- Everything in Signature
- Advanced SEO: schema markup, local SEO, competitor analysis, page speed recommendations, internal linking
- Pinterest SEO setup: profile, boards, pins, and rich pins
- Google Business Profile optimisation: complete profile, photos, and review strategy
- Full email welcome + nurture sequence: 5 to 10 emails written for you
- Content strategy session + 3 months of content ideas (blog and social)
- Print sales / lab integration for commercial photographers (optional)
- 1:1 strategy call + competitor analysis
- Priority queue — skip the waitlist
- 60 days post-launch support
